New Clinical Trial Recruiting Tools

UCSF’s Memory & Aging Center  has a new strategy to recruit patients for hard to fill clinical trials — a YouTube channel and a Facebook page – Defeat Dementia.  These were mentioned in a recent NYTimes article musing on the ethics of using live broadcast surgeries as marketing tools – Webcast Your Brain Surgery? Hospitals See Marketing Tool.  A very interesting idea and wish they included more information on the success of these tools.

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