Searchers & Health Videos

A marketing research group recently surveyed over 6,500 people about their attitudes and behaviors on seeking pharmaceutical information online – especially as it relates to health-related videos.  One result found that YouTube was not the place they searched for videos.  Instead, it seemed that searchers used videos as they found them on general health sites and news sites.  Unfortunately, more details are not available and the full report requires a subscription to their marketing research ($$$). For details, see the news release.

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