Farmworker Movement Documentation Project - Presented by the UC San Diego Library

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CAPITALIZING ON THE SUCCESS OF THE MARCH TO SACRAMENTO - ONLY DAYS BEFORE THE FARMWORKERS ARRIVED IN SACRAMENTO, SCHENLEY INDUSTRIES, A MAJOR U.S. LIQUOR COMPANY RECOGNIZED THE NFWA AND AGREED TO NEGOTIATE A CONTRACT - CESAR CHAVEZ ORGANIZED A MARCH IN SAN FRANCISCO TO ANNOUNCE THE START OF A CONSUMER BOYCOTT AGAINST THE SAN FRANCISCO-BASED DIGIORGIO CORPORATION.