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Libros y Periodicos al Frente
[Books and Newspapers to the Front]. Oficina de recogida Delegación de propaganda y prensa, Medinaceli 2. Signed: Espert. Junta Delegada de Defensa de Madrid, Delegación de Propaganda y Prensa. Gráficas Reunidas, U.H.P, Madrid. Lithograph, 4 colors; 105 x 76 cm.
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This poster advertises
a book depository where residents of Madrid were encouraged to bring
books and newspapers. The Office for Press and Propaganda would
then distribute the materials to the soldiers at the front. The
image is composed of a large open book with rose-colored pages which
seems to levitate above a soldier wearing a havelock and cape. The
soldier appears to be distinguished and proud of his literacy. This
type of depiction was characteristic of Espert, the artist who designed
this poster. Espert tried to convey the notion that learned or cultured
soldiers are not only smarter, but better soldiers. Espert worked
with Izquierda Republicana, and with the Committee for the
Defense of Madrid. The poster was released in Madrid, most likely
between November 31, 1936, when the issuing entity, the Delegated
Committee for the Defense of Madrid, was instituted, and April 21,
1937, when it was dissolved.
While most propaganda
posters of the Spanish Civil War tried to pump up morale or denounce
the Nationalists in some general way, this poster has the specific
purpose of informing Madrid residents of the place to bring their
books. The poster neither makes lofty claims regarding the social
revolution nor states that literacy can defeat Franco's troops,
but it is effective in suggesting what residents in the rearguard
can do to help those who fight the war. The transportation of books,
newspapers, and cartillas de combatiente (writing kits that included
paper and writing utensils) to the soldiers at the front was a service
offered not only by the Delegated Committee for the Defense of Madrid,
but also by other charity organizations such as International Red
Aid. These organizations sought to nurture the new reading and writing
proficiency attained by the soldiers during the Second Republic's
literacy campaigns and educational reforms.
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