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CESAR CHAVEZ WAS NOT A FIREBRAND SPEAKER, IN FACT JUST THE OPPOSITE. LOW KEY, SOFT-SPOKEN AND SINCERE, HE WAS ABLE TO MOVE HIS AUDIENCE WITH HIS CANNY ABILITY TO EXPLAIN COMPLEX MATTERS IN WORDS AND ANALOGIES THAT MADE SENSE TO PEOPLE. HE EXUDED CONFIDENCE AND FEARLESSNESS, HE EMPOWERED HIS AUDIENCE TO BELIEVE THEY COULD OVERCOME THE INJUSTICE THAT ENSLAVED THEM. "SI SE PUEDE!" BECAME HIS SIGNATURE MOTTO.