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34CAPITALIZING ON THE SUCCESS OF THE MARCH TO SACRAMENTO - ONLY DAYS BEFORE THE FARMWORKERS ARRIVED IN SACRAMENTO, SCHENLEY INDUSTRIES, A MAJOR U.S. LIQUOR COMPANY RECOGNIZED THE NFWA AND AGREED TO NEGOTIATE A CONTRACT - CESAR CHAVEZ ORGANIZED A MARCH IN SAN FRANCISCO TO ANNOUNCE THE START OF A CONSUMER BOYCOTT AGAINST THE SAN FRANCISCO-BASED DIGIORGIO CORPORATION.Jan 31, 2008
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35DELANO FARMWORKERS, JOINED BY OTHER LABOR UNION WORKERS, CAME TO SAN FRANCISCO TO MARCH AND CARRY "BOYCOTT DIGIORGIO" PICKET SIGNS.Jan 31, 2008
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36AT CITY HALL IN SAN FRANCISCO, CESAR CHAVEZ ANNOUNCED THE BOYCOTT TO SEVERAL THOUSAND FARMWORKER SUPPORTERS.Jan 31, 2008
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37IN 1964, THE CIVIL RIGHTS MOVEMENT HAD ITS MISSISSIPPI SUMMER PROJECT, AND IN 1966, THE FARMWORKERMOVEMENT HAD ITS DELANO SUMMER PROJECT. COLLEGE STUDENTS FROM THROUGHOUT THE UNITED STATES VOLUNTEERED TO COME TO DELANO TO HELP THE DELANO STRIKERS.Jan 31, 2008
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38CESAR CHAVEZ RELISHED THESE VOLUNTEER ORIENTATION SESSIONS - HE WAS THE GIFTED MASTER TEACHER AND THE COLLEGE STUDENT VOLUNTEERS WERE HIS GRADUATE STUDENTS. CESAR CHAVEZ HAD THE ABILITY TO BREAKDOWN, ANALYZE, AND EXPLAIN COMPLEX ISSUES INTO CONCEPTS THAT COULD BE EASILY UNDERSTOOD - HE TALKED COMMON SENSE.Jan 31, 2008
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39INTERJECTING THE 1960'S ENERGY AND IDEALISM OF COLLEGE STUDENTS INTO THE FARMWORKER MOVEMENT MADE A TREMENDOUS IMPACT ON THE DELANO STRIKERS AND THEIR SUPPORTERS. IN TURN, THE HARD WORK, SACRIFICE, AND COMMITMENT OF THE FARMWORKERS TO THEIR LA CAUSA MADE A HUGE IMPRESSION ON THE STUDENTS. MOST LEFT AT THE END OF THE SUMMER AS PLANNED, BUT SOME STAYED ON FOR AS LONG AS A DECADE. THE FARMWORKER CONSUMER BOYCOTTS WERE BUILT BY THOUSANDS OF DEDICATED AND HARDWORKING STUDENT VOLUNTEERS.Jan 31, 2008
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40AT THE END OF EACH FARMWORKER MEETING, THE CLOSING PRAYER - "WE SHALL OVERCOME" - WAS SUNG. IN THIS PHOTO, THE DELANO SUMMER PROJECT VOLUNTEERS JOINED THE FARMWORKERS, LEARNED TO CROSS THEIR ARMS, HOLD HANDS, AND SING THE WORDS. Jan 31, 2008
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21CESAR CHAVEZ BELIEVED THE POLITICALLY POWERFUL KENNEDY FAMILY FROM BOSTON CARRIED THE TORCH OF SOCIAL JUSTICE FOR THE POOR, AND IN THE CASE OF HIS FARMWORKER MOVEMENT, HE WAS RIGHT. ROBERT AND TED KENNEDY WERE OUTSPOKEN PUBLIC ADVOCATES FOR THE RIGHTS OF FARMWORKERS AND THEY DID MUCH TO FOCUS NATIONAL ATTENTION ON THEIR PLIGHT.Jan 31, 2008
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22CESAR CHAVEZ KNEW THE DELANO STRIKE COULD NEVER BE WON AT THE FIELD LEVEL BECAUSE THE GROWERS AND THEIR LABOR CONTRACTORS HAD THE CAPACITY TO IMPORT THOUSANDS OF STRIKEBREAKERS FROM THE MEXICAN BORDER. HE HAD TO CONJURE UP A WAY TO TRANSFORM THE CAUSE OF THE FARMWORKER MOVEMENT INTO THE NATIONAL SPOTLIGHT. HIS FIRST STEP WAS TO ORGANIZE A 300-MILE MARCH FROM DELANO TO SACRAMENTO, THE STATE CAPITOL, TO MEET WITH THE GOVERNOR.Jan 31, 2008
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23ON MARCH 17, 1966 - AFTER A STAND-OFF WITH THE DELANO POLICE WHO TRIED TO PREVENT THE START OF THE MARCH, CESAR CHAVEZ AND HIS RIGHT HAND ASSISTANT, (REV.) JIM DRAKE, LED THE STRIKERS AND VOLUNTEERS OUT OF DELANO AND ONTO TO HIGHWAY 99 EN ROUTE TO SACRAMENTO.Jan 31, 2008
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24"PEREGRINACION" - "PENITENCIA" - "REVOLUCION" WERE THE THEMES OF THE MARCH TO SACRAMENTO. THE BANNER OF THE VIRGEN, THE FLAGS OF THE UNITED STATES AND MEXICO, THE LARGE WOOD CROSS ADORNED WITH ROSARY BEADS AND HUELGA BUTTONS THAT WOULD BE CARRIED, AND THE BLAZING RED HUELGA FLAGS ADORNED WITH THE AZTEC EAGLE ALL MADE PERFECT SENSE TO THE DELANO STRIKERS. THE MARCH WAS CONCEIVED AND EXECUTED AS A PUBLIC FARMWORKER MOVEMENT PAGEANT FOR NATIONAL MEDIA CONSUMPTION. Jan 31, 2008
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25DELANO STRIKERS HAD A FLAIR FOR DRESSING FOR THE OCCASION. MANUAL VASQUEZ, A MARCH LIEUTENANT, SET THE TONE WITH A RED HUELGA VEST, AN ARM BAND AND HAT BAND PINNED WITH HUELGA BUTTONS, AND A BUTTON ON HIS HAT BRIM THAT READ: "I AM AN AGITATOR" - A SWIPE AT THE GROWER PUBLIC RELATIONS PROPAGANDA, WHICH HELD THERE WERE NO STRIKERS, JUST "OUTSIDE AGITATORS." IN THE HISTORY OF EFFORTS TO ORGANIZE FARMWORKERS, THE WORD "AGITATOR" WAS A CODE WORD FOR "COMMUNIST" ORGANIZER. Jan 31, 2008
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