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THE DIGIORGIO CAMPAIGN BEGAN WITH A SERIES OF FARMWORKER RALLIES. LUIS VALDEZ WAS THE MC AND HIS SIDEKICK WAS THE GIFTED EL TEATRO MUSICIAN, AGUSTIN LIRA. WHEN LUIS VALDEZ STEPPED ONTO A FARMWORKER RALLY STAGE, HE LIT UP THE AUDIENCE. A UNIQUE TALENT WITH A LARGE AND CONFIDENT VOICE, AN INFECTIOUS LAUGH, AND WITH A LIGHTENING FAST WIT OF SELF-DEPRECATION, HE GATHERED UP THE AUDIENCE INTO THE PALM OF HIS HAND. LUIS VALDEZ, ORIGINALLY FROM DELANO, WAS A GOD-SEND VOLUNTEER TO THE FARMWORKER MOVEMENT.